Superior Group

SUPERIOR is an international group with an
integrated Clothing, Apparel goods,
Lifestyle, Realestate, Construction, License,
Optical, Investment, Export, Art and
Finance Industry portfolio and remarkable
market influence and social contribution.

Superior

Group

Gruop Vision

Superior Group’s vision is what we strive for today, without forgetting our heritage. Established in 1967 as a garment manufacturing factory, Superior Group’s heritage is unique as one of the oldest fashion company in Republic of Korea. Since our founding we have been focused on running our business in a responsible manner. The world is changing, and Superior Group is changing with it, yet we continue to approach our business and profitability with a long-term view. We carry responsibility to consider our employees, the communities we are present in and future generations, as we work towards creating a positive, lasting impact on our quality of life.

GROUP TODAY & TOMORROW

The everyday matters because the small things we do daily have a big impact on us and our future. The everyday is different for everyone. It's shaped by where we live, what we do and what we love. At Superior Group we bring together different people and different ways of thinking to explore and learn about the everyday. To make life better for each other and the world around us. As the world is changing at a faster pace than ever before, we bring together different people and ways of thinking, to explore, learn and create. We have defined several strategic priorities that help us to focus our efforts, to achieve a bigger impact.

People first

We are a globally diverse team with a shared mission. Our aim is to create an environment where our people are engaged and enabled to do their best, and we believe a key ingredient in achieving this is to invest in continuous learning and development. We aim to inspire people by providing direction, supporting their professional development, and creating an environment of trust and openness, as well as embracing value-based behaviors.

Business first

We evaluate opportunities to grow our business from three angles: the categories where we play, the geographies where we are present and the channels where we meet the consumer. Our focus is on three key areas; growing the core, expanding in e-commerce as well as exploring services. While organic growth is our priority, we can make select acquisitions when there is a good cultural and a strategic fit.

GROUP BUSINESS AREAS

Fashion / Investment / E-commerce / MCN / Optics / Art Gallery and Golf museum / Digital Advertising / NFT / F&B / Construction / Licensing / Foundation

Each Business Area has a clear focus and accountability of the global offering, enabling us to leverage the full potential of our strong brands and fueling our ability to make the everyday extraordinary to people who love our products and services.

More about all of our brands / companies

Our Shopping Mall

THE SUPERIOR MALL

THE SUPERIOR MALL is a FASHION & ART shopping mall where you can meet all kinds of SUPERIOR
GROUP brands at once. It is full of a variety of products that reflect the latest trends, such as golf wear,
golf equipment, men's/women's/casual clothing, shoes, bags, living goods, and works
of art, and a wealth of benefits to enhance shopping pleasure and satisfaction.
We invite you to THE SUPERIOR MALL, specially prepared for you.
www.thesuperiormall.com
The Superior Mall Fashion & Art

Our Brand

FASHION & LIFE STYLE

  • MARTINE GOLF PARIS
    MARTINE GOLF PARIS
    A golf wear brand inspired by the French lifestyle. It is a casual style brand that blurs the boundary between the field and everyday life in the golf wear market as the target of MZ generation golfers.
  • PIGC
    PIGC
    PIGC is a luxury performance golf wear brand launched in Korea for the first time in the world in partnership with a French luxury golf course, PARIS INTERNATIONAL GOLF CLUB. The brand concept is to maximize functionality and activity while maintaining a luxurious design and modern style that contains the heritage of a prestigious French golf course. The brand name is expressed in a chic manner by using the initials of Paris International Golf Club. PIGC has the intention to introduce golf wear differentiated from existing premium brands by combining the image of a European social club house and the story & luxury life style of a French luxury golf course.
  • SUPERIOR GOLF&SPORT
    SUPERIOR GOLF&SPORT
    It is the first golf wear in Korea launched in 1979. The combination of fashion and function has received constant love from many golf fans in Korea and abroad. It aims for harmony between applying new materials and maintaining Heritage without fear of joining the trend.
  • FERRARO MILANO
    FERRARO MILANO
    Like Italian men who love fashion, a brand that can unleash a variety of styles with just a few items.
    Ferraro Milano aims for a style that can be enjoyed by Italian men who have long pursued a lifestyle of romance and leisure.
  • KJCHOI
    KJCHOI
    It is a luxurious and sophisticated golf & sports brand that applies Choi's PGA Tour experience, know-how, and infrastructure and technical skills to its products for consumers who prefer a highly functional yet youthful and sporty style. Some of the proceeds from the sale of K.J. CHOI Golf & Sports will be donated to the Choi Kyung-ju Foundation.
  • BLACK MARTINE SITBON
    BLACK MARTINE SITBON
    MARTINE SITBON is a contemporary brand that expresses the design philosophy of French designer Martine Sitbon with a young and chic sensibility. The key feature of the brand is that women can carry MARTINE SITBON bag in variety of outfits and occasions.
  • PETS ROCK GOLF
    PETS ROCK GOLF
    Pets Rock is a pop art brand created in 2008 by British pop artists Mark and Kate Polyblank to create new artworks by adding fun to the external features of celebrities and live-action images of pets. Pets Rock Golf, which utilizes dozens of Pets Rock characters, was inspired by the British street sensibility and is a unisex content brand for young golfers who enjoy the street mood and pursue novelty. With differentiated graphics and witty details, we express individuality and uniqueness that cannot be expressed in existing golf wear, sharing each other's tastes, and designing a pleasant golf life.
  • Williamsburg NewYorkCity
    Williamsburg NewYorkCity
    Williamsburg New York City, which is based in New York City, is a natural and free-spirited city.
    We hope it will be a brand that can get closer to everyday life in line with modern trends. We are inspired by nature, by people., and by all the authenticity and values that we can get from our daily lives.
  • VENDOME PARIS
    VENDOME PARIS
    Under the theme "Select your own bag," this is DIY bag where you can show your individuality by mixing and matching one body bag with various straps and handles.
  • MARTINE SITBON LIVING
    MARTINE SITBON LIVING
    French fashion living designer brand “MARTINE SITBON_LIVING” created by translating design philosophy of Martine Sitbon with MARTINE SITBON’S French designer philosophy, French-style and modern emotion motive by models living life backstage, stylist and fashion-editor French-living life style shop expressing their life style.

Accessory

EYEWEAR

  • MLB EYEWEAR
    MLB EYEWEAR
    MLB Eyewear completes a modern and sporty style by reinterpreting the classic heritage of Major League Baseball in a modern way.
  • MLB EYEWEAR KIDS
    MLB EYEWEAR KIDS
    It is an eyewear brand of a differentiated kids line that maximizes individual expression in the fashion style of active young generation.
  • BlACK MARTINE SITBON
    BlACK MARTINE SITBON
    Based on the philosophy and originality of French designer Martine Sitbon, it presents a Parisian style with a chic and comfortable sensibility.

Social Contributions

SUPERIOR FOUNDATION

The Superior Foundation was established in May 2014 under the belief of service, and as part of a
project to commemorate the life and spirit of Pastor Kyung-Jik Han, we select and support those who
sacrificially serve and teach with true education among dedicated working groups and neighbors in need.

Art&Culture

SUPERIOR GALLERY

Superior Gallery is a cultural space being operated by SUPERIOR, a fashion distribution enterprise that
witnessed Korea fashion hitory for the past half century. On May, 2012, staring from the best works of
national treasure class artists of Korea incluing Moo-hwan Lee, Wol-jong Lee, Chang-ryeol Kim,
Hyeong-woo Bae, Chi-gyoon Oh, Suh-bo Park to the works of middle standing artists and pop artists
including Yoon-mo Ahn, Gi-soo Gwon, SUPERIOR Gallery will do its best in order to sort out the
best domesic works so that it may be rooted as a cultural space of diversified cutomers.
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SUPERIOR GALLERY

Art&Culture

HISTORY MUSEUM

This museum is operated by SUPERIOR, a history of Korea golf wear. SUPERIOR that manufactured
golf wear for the first time in Korea, officially sponsored Superior Open Golf Contest, KPGA Korean
Tour and discovered/fostered global Pro. Golfer KJ Choi has established and operated golf museum
for the first time in our country in commemoration of enhanced Korean golf status in the world. In this
museum, visitors may watch world golf history at one glance from the origin of world golf to profiles of
famous golfers and history of 4 major games together with that of golf club and ball and Korean golf
history is also well presented in this museum. In addition, as Hall of Fame for Korean Pro. Golfers is
located here, visitors may watch famous pro. golfers of Korea in detail.
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World golf History Museum

FINANCING

ASSET DESIGN

In the midst of the changes of the times, the Asset Design investment sector
seek to maximize profits by discovering various investment opportunities
that are undervalued compared to their value.

SIMON HOLDINGS

INVESTMENT DIVISION

Seeks to partner with well-positioned and distinctive businesses in attractive consumer categories
that we target. We provide differentiated operating and strategic support to our partners’ businesses,
all focused on enhancing performance and investment returns to the benefit of all stakeholders.

SIMON HOLDINGS

DIGITAL DIVISION

Empowering our clients to engage connect with their audience. We are a creative digital display agency
empowering our clients to engage and connect with their audience. LED Media offer the very latest in LED
display solutions that provide dynamic, eye-catching and exciting ways for you to communicate with your
audience. Innovation is in our DNA, and we are passionate about sharing our knowledge and expertise to
deliver solutions that are proven to build your brand, drive business growth and deliver unparalleled results.
넷플릭스
루이비통
태그호이어
디올
조니워커
메이크업포에버
벨루티
셀린느
리모와
라코스테
불가리
토즈
지미츄
엠프리오아르마니
버버리
영국관광청
몽클레르

Artists Agency & NFT Platform

SUPERIOR NEXT

We build both the NFT worlds of the future and the infrastructure that makes them possible.
We believe truly unique digital creations, by the World's Most Creative Minds.Every digital creation
available through Superior Next is an authentic and truly unique digital creation, signed and issued by
the creator — made possible by blockchain technology.
Our journey won’t be easy. It’ll be cold. But eternal glory and recognition await for those that walk the
road with us. At SUPERIOR NEXT you’ll help build things the world has never seen.

Food and Beverage

MAJESTEA LOUNGE

We offer not only tasteful food and beverage which basesd on Premium TAVALON tea but also a enjoyable view.
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Majestea

Collaboration

ARCHIVE OF COLLABORATION

  • Lamborghini
  • ACM 1899
  • Qualifier
  • Smiley. Happy Decor
  • Disney
  • Pets Rock

ARCHIVE

MODELS

  • 김혜수

    Kim Hye Soo

  • 다니엘 헤니

    Daniel Henney

  • 이민정

    Lee Min Jung

  • 김희선

    Kim Hee Sun

  • 이보영

    Lee Bo Young

  • 박하선

    Park Ha Sun

  • 오윤아

    Oh Yoon Ah

  • 유선

    Yoo Sun

  • 이다해

    Lee Da Hae

  • 박재범

    Jax Park

  • 차은우

    Cha Eun Woo

  • 장도연

    Jang Do Youn

  • 기은세

    Ki Eun Se

  • 한혜진

    Han Hye Jin

  • 로이킴

    Roy Kim

  • 헤이즈

    Heize

  • 레드벨벳

    Red Velvet

SUPERIOR

CONTACT US

  • SUPERIOR B/D, Teheran-Ro 614, Gangnam-Gu, Seoul, 06174, KOREA
  • 080-923-3000
  • SUPERIOR TOWER, Teheran-Ro 528, Gangnam-Gu, Seoul, 06181, KOREA
  • 02-568-3314
  • 02-2192-3309
  • 91 rue du Faubourg Saint-Honoré 75008 Paris