Gruop Vision

Superior Group’s vision is what we strive for today, without forgetting our heritage. Established in 1967 as a garment manufacturing factory, Superior Group’s heritage is unique as one of the oldest fashion company in Republic of Korea. Since our founding we have been focused on running our business in a responsible manner. The world is changing, and Superior Group is changing with it, yet we continue to approach our business and profitability with a long-term view. We carry responsibility to consider our employees, the communities we are present in and future generations, as we work towards creating a positive, lasting impact on our quality of life.

GROUP TODAY & TOMORROW

The everyday matters because the small things we do daily have a big impact on us and our future. The everyday is different for everyone. It's shaped by where we live, what we do and what we love. At Superior Group we bring together different people and different ways of thinking to explore and learn about the everyday. To make life better for each other and the world around us. As the world is changing at a faster pace than ever before, we bring together different people and ways of thinking, to explore, learn and create. We have defined several strategic priorities that help us to focus our efforts, to achieve a bigger impact.

People first

We are a globally diverse team with a shared mission. Our aim is to create an environment where our people are engaged and enabled to do their best, and we believe a key ingredient in achieving this is to invest in continuous learning and development. We aim to inspire people by providing direction, supporting their professional development, and creating an environment of trust and openness, as well as embracing value-based behaviors.

Business first

We evaluate opportunities to grow our business from three angles: the categories where we play, the geographies where we are present and the channels where we meet the consumer. Our focus is on three key areas; growing the core, expanding in e-commerce as well as exploring services. While organic growth is our priority, we can make select acquisitions when there is a good cultural and a strategic fit.

GROUP BUSINESS AREAS

Fashion / Investment / E-commerce / MCN / Optics / Art Gallery and Golf museum / Digital Advertising / NFT / F&B / Construction / Licensing / Foundation

Each Business Area has a clear focus and accountability of the global offering, enabling us to leverage the full potential of our strong brands and fueling our ability to make the everyday extraordinary to people who love our products and services.

More about all of our brands / companies